USAToday on NBC, the Turin Olympics, and the Shroud (or Lack Thereof)

Michael McCarthy, writing USAToday's post-mortem on NBC's dismal Olympic coverage, notes the following about NBC's reticence to cover Turin's most famed object:

NBC Sports' failure to mention the Shroud of Turin until the last day was like ignoring a pink elephant in the living room.

Readers of this blog have seen this critique before here:

Yet it's not so significant a relic as to draw one word from NBC's commentators during the Turin Olympics opening ceremonies. That would be a little like holding the Olympics in Salt Lake City and never mentioning the Mormons.

and here:

Catholic League President Bill Donohue believes a "hypocritical" NBC is deliberately avoiding religion. "If you asked the average American to name something about Turin, Italy, they'd name the Shroud," Donohue said. "It's like having the Olympics in Fort Knox and not mentioning gold."

Other Pro Ecclesia Posts on this Subject:
USAToday: NBC Chooses to Keep the Faith Out of Olympics — For Now

Mention of Shroud Absent From Turin Olympics Opening Ceremonies

Holy or Hoax, Shroud Still a Draw