Movie Company Builds a Line of Faith-Based Films

From the Toledo Blade:

Looking to provide entertainment for audiences that made The Passion of The Christ and The Chronicles of Narnia box-office hits, Twentieth Century Fox Home Entertainment has launched a new label, FoxFaith.

"We're in the business of entertainment, not proselytizing," said Jeff Yordy, vice president of marketing. "We simply recognized that there was a huge, underserved audience and seized the opportunity to provide them with high-quality entertainment that reflects their values."

The American Humanist Association immediately decried the launch of FoxFaith, saying the label's existence is "evidence of a deepening religious rift in America."

Twentieth Century Fox has been distributing products through the Christian Bookseller's Association since 2002 and has sold more than 30 million DVDs and done more than $200 million in retail business. But the launch of FoxFaith this week marks the start of a label specifically designed to market faith-based entertainment.

Among the Christian titles released on video by FoxFaith are The Passion of The Christ, The End of the Spear, Love Comes Softly, Woman Thou Art Loosed, The Visitation, and Beyond the Gates of Splendor.

Besides overtly religious titles, FoxFaith will release "wholesome family classics" including Dr. Doolittle with Rex Harrison, The Sound of Music, Because of Winn-Dixie, and My Friend Flicka.

The label has been building a network of churches and ministries to promote its films and said it sends information to 90,000 congregations quarterly and has 14 million Christian households in its database.

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(emphasis added)

My Comments:
The American Humanist Association immediately decried the launch of FoxFaith, saying the label's existence is "evidence of a deepening religious rift in America."

Heaven forbid that some company might want to serve a market interested in something other than the usual sex and violence served up by the entertainment industry.